Merida

一般信息

MERIDA’s company founder Ike Tseng (1932–2012) was a very honourable person and a real visionary. During a trip through the USA at the beginning of the 1970s, he discovered a note at the door of a bike shop stating that not any bikes from Taiwan were accepted for repair due to bad quality. This annoyed Ike Tseng – and already shortly afterwards in September 1972, the first production plant of his company Merida Industry Co., Ltd. was opened in Yuanlin (Taiwan). The man whose life motto was “move with passion and courage” chose the name “Merida” intentionally: The rough translation of the three syllables “Me-Ri-Da” means that the company’s intention is to manufacture only beautiful and high-quality products enabling anyone to reach her or his destination as pleasantly as possible. But Ike Tseng wouldn’t have been himself if he had been satisfied with the successful realization of his plan to be able to offer high-quality bikes “Made in Taiwan”. So in 1988, he took the second big step by launching the independent brand MERIDA: In accordance with the corporate philosophy, the frames of a complete range of sophisticated and internationally recognized bikes should be graced deservedly by the three syllables “Me-Ri-Da”.

In 2013, MERIDA celebrates its 25th anniversary – and justifiably so, we are very proud to live up to the expectations of our founder. By combining an experienced German R&D centre with excellent Taiwanese production competence, MERIDA is able to satisfy demanding bikers with everything imaginable – models for children, e-bikes or high-end racing machines. We are especially proud of the fact that MERIDA lives up to its ultimate athletic ambition every year by equipping elite pilots like the MTB riders of the MULTIVAN MERIDA BIKING TEAM or the pro road racers of the TEAM LAMPRE-MERIDA with top-level “working tools” scoring highest athletic honours very regularly.

On the occasion of this successful quarter of a century, we are also proud to present our customers a new appearance of the brand MERIDA with Model Year 2014: MORE BIKE. Because a MERIDA always offers the essential “more” which gives you the pleasant feeling of having chosen the right bike.

Mr. William Jeng
Senior Vice President Merida Industry Co., Ltd.